Speaker 0: 0:27

Hey guys, dr TJ Han here, I know what it's like to be a private practice physician these days. You're facing rising costs, shrinking reimbursements and this insane pressure to see more and more patients just to make ends meet. It's a recipe for burnout and, frankly, it's not why you went into medicine in the first place. So I'm going to pull out the slides now and it's time to get really clear on how you can 10x things and improve yourself. So I hope this gets you excited. So let's get going.

Speaker 0: 0:58

Physician's dilemma Burnout is real. A lot of doctors okay, well, you know burnout. I don't think I have a burnout. Well, watch this. So burnout rate it's 62.8%. Well, first of all, the reference is coming from Mayo Clinic. It's a pretty credible resource 62% among practicing physicians have burnout, and doctors have 3.5 times more suicide risk compared to general population. It's crazy. General population it's crazy 54%. So more than half they feel admin burnout of their physician's practice.

Speaker 0: 1:39

But better way, it's a hybrid model. So hybrid concierge model. So what is hybrid concierge model? Right, it's something that I came up with about seven years ago through my own practice, converting my insurance-based model to hybrid model. It's a perfect balance between insurance and cash pay. So I realize it's much more sustainable path, based on my own practice and also doctors I have helped. So you can see concierge service it basically premium service and premium fees. You implement this hybrid model. So traditional practice is bottom here, right. But in order for you to get to concierge model hybrid model to me it's much less risky and easier to implement if you know how to do it right.

Speaker 0: 2:28

Before we dive deeper, let me bust a couple of myths. So myth number one many doctors believe patients will not pay cash. So this is from global forecast to 2028 in a market reference, right Left the y-axis, this is billion dollars Okay, not million billion Compared to 2019, $4 billion, 2025, $8 billion and they're looking to $10 billion market on the concierge medicine prediction. So whatever you have in your mind that patients will not pay cash that's not true. So myth number two I must hold on to insurance plan, right. So insurance model it forces you to see high volume, low reimbursement, admin burden, less time per patient. Why would you choose that? Why would you hold on to that Concierge model? Yet fewer patients need it, higher per patient revenue, reduced paperwork and more quality time. This is not something I came up with. This is also reference here. You can see that reference right there.

Speaker 0: 3:39

Let's go to how you can 10x right. You got to attract patients through organic marketing. That's a one great way, organic marketing. So let me kind of break it down for you. You need to create valuable content, educational blogs and videos and such and patient directory. Finding your experts online Google right, relationship building. That trust level should be established before first visit, meaning before patient come to see you. Their trust level is already high, for example, through social proof and reviews, and your conversion goes skyrocket from prospect to a premium patient. So that's why the organic marketing is essential in order for you to convert more cash.

Speaker 0: 4:26

Pay patients. Now do you do this all by yourself? Delegation is key. So what to delegate? Again, you're the doctor. You don't have time to do all this. It's good for you to know how it's done, but once you know you should delegate, so what to delegate Again? Content creation, seo management, social media posting and management and reputation monitoring. Who to delegate to? Marketing specialists, virtual assistants, healthcare-focused marketing agencies and content experts? Nowadays they call it a creator economy. Have you heard that Creator economy? You need to find creators. So once you delegate right, your focus will be on clinical excellence, patient relationship strategy, oversight and growth planning. Okay, now again I just want to prove it more to you Online health information.

Speaker 0: 5:23

So patients increasingly rely on digital resources for healthcare decisions. Here's some stats 92% of consumers look online for health information, and first source where patients research before appointments is online. Your online presence directly impacts patient acquisition and retention. Again, here's a reference if you are interested in seeing more deeper. So the power of personalized care is very important. Again, once you get your organic marketing done right, you build your trust and patients comes to you so you can focus on high level, first class clinical experience with each patient. After all, you deliver better care. You can spend more time understanding patient's needs, deliver treatment tailored to individual situations and patients will be happier. Obviously, they will value more your practice and yourself, and their satisfaction again will be so high that they'll write a great review for you. It becomes snowball effect and also, patients stay longer and loyal to physicians who know them. Personal connections again, personalized care build long-lasting relationships.

Speaker 0: 6:42

I want to bring this slide for you AI right. You know I'm bullish on AI in healthcare. Ai to rescue. What do I mean here? Remember I talked about organic marketing and how to delegate right to 10x your practice profit. You can utilize AI to delegate. Then you can dominate. So delegate routine tasks. Let AI handle scheduling, documentation and basic triage stuff. Ai can help you focus on diagnosis too. So AI will complement your practice in medical diagnostics that's what I wanted to say here. For example, radiology area, pathology area AI can augment and help you diagnose correctly and more efficiently and, again, utilize AI in the background and you build meaningful connections that insurance-based models cannot support. So AI tools amplify your efficiency without adding more staff or working harder. So leverage technology to elevate your practice beyond traditional constraints. You know the business constraints, right, there's staff constraints, there's time constraints, there's many other admin constraints, but augmenting.

Speaker 0: 7:59

So another point I want to make is attract the right patient. What do I mean here? You just kind of open it up here In order for you to attract the right patient. What do I mean here? You just kind of open it up here In order for you to attract the right patient. These are kind of steps. These are the secrets I share with my private client. So listen carefully. Number one you gotta create irresistible love, meaning no matter how much you spend in marketing and no matter how good you are in persuasion and communication skills, if your offer sucks, no patients will say yes to your treatment solutions. So, number one you need to make your offer so good that patients feel stupid to say no. Basically, and then you can market right, target ideal patients willing to pay for the value. And nurture to concierge meaning you need to do again the right type of nurturing marketing campaign. When patients come in to see your world, to your world, watching your social media content, youtube videos, seeing some reviews. That's basically essential steps. Patients are getting nurtured to your premium services.

Speaker 0: 9:06

Then this part is nice, right, achieve work-life balance. That's for you Higher income, you work fewer hours, you're going to have better clinical satisfaction. So that's it for my presentation. You know, are you ready to 10x your practice profit and become the doctor you want to be? You know when you went to medical school? Okay, there was my slide presentation. So, to 10x your practice profit and have work-life balance.

Speaker 0: 9:38

Insurance-based model has a limitation. You can only go so far with the insurance-based model. My proposal to you is to look into hybrid concierge model. It's proven and to me it's the only model that is feasible for private practice owners to build seven-plus-figure practice without burnout. Really, it's been proven to my own practice and many others I've helped. To recap hybrid model is the way to go and to do that you need to start doing organic marketing and delegate properly and augment AI so that you don't have to spend hours and hours. You can focus on patient care and delivering the best treatment solutions to your patients and everything else systemized, delegated, with the help of AI technology in healthcare.

Speaker 0: 10:28

Now if you're interested in discovering further or learn more about how I can help you, I put a link in the description. You can schedule a private accelerator session with me. It's free, complimentary. It's a profit accelerator session. I meet with you for 45 minutes of me or my team. We'll meet with you 45 minutes. We'll dive deeper your current situation and see if I can help you the Profit Alchemy Accelerator. And then we have private community. I'm telling you in my YouTube channel. These are all real model and you know a lot of AI videos I create here. I'm experimenting for myself and my practice. I want to provide value to you guys, help you build more lifestyle, private practice. If you like this video again, don't forget to subscribe to my channel. Hit that subscribe button like button and notification bell so you don't miss out my next video. You know I'm always making this type of videos for doctors. All right, I'll see you in the next video.